To show the world that Popeyes is the only QSR that marinates its chicken for 12 hours, we pushed the boundaries of long-exposure photography by documenting the entire process. The result is a visual ode to the half-day marination process that makes everyone love that chicken.

Because if making delicious chicken demands craft, time and love, so should the work that features it.

Shot by Frank Relle


Awards
Cannes - Bronze
Clios -Bronze
One Show - Shortlist

Team

Juan Peña & Ricardo Casal | CCO
Danny Alvarez | ECD
Ricardo Chuecos & Miguel Cedeno | ACDs Copy
Daniel Jaramillo | ACD

Agency

Gut

Year

2022