Kellogg’s is one of the most well-known food companies in the world and its brands are part of families’ everyday lives. 

So, in the spirit of acceptance and inclusion, we partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) and created a new brand - All Together Cereal. And for the first time we brought our iconic mascots and cereals together as a symbol of acceptance no matter how you look, where you’re from, or who you love.


Selected Press

410MM+ Impressions Earned

CBS | Hypebeast | Billboard | ABC | Hollywood Reporter | Huffpost | Variety | Univision Noticias | Los Angeles Times | Bustle | Yahoo | Fortune | Business Insider | CNN | Fast Company | FOX News | Among Others...


Awards
Cannes - 3 Shortlist
One Show - 1 Merit | 1 Shortlist
Leo Burnett Global Council - 1 Eight Ball 

Team

Jordan Doucette | ECD

Execution:
Ryan Falch | ACD Writer
Fernando Palandi | ACD Art / Designer

Amanda Keffer | Copywiter
Daniel Jaramillo | Art Director

Agency

Leo Burnett Chicago

Year

2018