Kellog’s
PR | ACT
All Together Cereal
︎︎︎
Kellogg’s is one of the most well-known food companies in the world and its brands are part of families’ everyday lives.
So, in the spirit of acceptance and inclusion, we partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) and created a new brand - All Together Cereal. And for the first time we brought our iconic mascots and cereals together as a symbol of acceptance no matter how you look, where you’re from, or who you love.
Selected Press
410MM+ Impressions Earned
CBS | Hypebeast | Billboard | ABC | Hollywood Reporter | Huffpost | Variety | Univision Noticias | Los Angeles Times | Bustle | Yahoo | Fortune | Business Insider | CNN | Fast Company | FOX News | Among Others...
Awards
Cannes - 3 Shortlist
One Show - 1 Merit | 1 Shortlist
Leo Burnett Global Council - 1 Eight Ball
So, in the spirit of acceptance and inclusion, we partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) and created a new brand - All Together Cereal. And for the first time we brought our iconic mascots and cereals together as a symbol of acceptance no matter how you look, where you’re from, or who you love.
Selected Press
410MM+ Impressions Earned
CBS | Hypebeast | Billboard | ABC | Hollywood Reporter | Huffpost | Variety | Univision Noticias | Los Angeles Times | Bustle | Yahoo | Fortune | Business Insider | CNN | Fast Company | FOX News | Among Others...
Awards
Cannes - 3 Shortlist
One Show - 1 Merit | 1 Shortlist
Leo Burnett Global Council - 1 Eight Ball






Team
Jordan Doucette | ECD
Execution:
Ryan Falch | ACD Writer
Fernando Palandi | ACD Art / Designer
Amanda Keffer | Copywiter
Daniel Jaramillo | Art Director
Jordan Doucette | ECD
Execution:
Ryan Falch | ACD Writer
Fernando Palandi | ACD Art / Designer
Amanda Keffer | Copywiter
Daniel Jaramillo | Art Director
Agency
Leo Burnett Chicago
Leo Burnett Chicago
Year
2018
2018