Philadelphia Creamcheese
Integrated
Cheesecake Is Everything
︎︎︎
In 2021 there was a national Philadelphia Cream Cheese shortage. We saw, heard, and felt just how much Americans missed their favorite holiday dessert — cheesecake.
Cut to 2022, Philly is back and we’re tapping into the viral #CakeNotCake trend and bakers to turn cheesecake into literally EVERYTHING, or as we’ve called it “Cheesecake is Everything.”
That right, that year’s must-have gifts are all rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new cam, and that surround-schmear record player — there’s a cheesecake gift for everyone.
Directed by Freddie Powell.
Photography by Jack Strutz.
Cut to 2022, Philly is back and we’re tapping into the viral #CakeNotCake trend and bakers to turn cheesecake into literally EVERYTHING, or as we’ve called it “Cheesecake is Everything.”
That right, that year’s must-have gifts are all rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new cam, and that surround-schmear record player — there’s a cheesecake gift for everyone.
Directed by Freddie Powell.
Photography by Jack Strutz.
Kits
Team
Juan Peña & Ricardo Casal | CCOs
Dean Paradise & Bruno Mazzotti | ECDs
Lauren Cooper & Cara Johnson | CDs
Daniel Jaramillo & Tina Assadpour | ACDs
Clara Lvoff & Rachel fund | Art Director & Copywriter
Juan Peña & Ricardo Casal | CCOs
Dean Paradise & Bruno Mazzotti | ECDs
Lauren Cooper & Cara Johnson | CDs
Daniel Jaramillo & Tina Assadpour | ACDs
Clara Lvoff & Rachel fund | Art Director & Copywriter
Agency
Gut
Gut
Year
2022
2022