GetYourGuide is a popular travel experience booking site from Europe. We helped launch the brand in the U.S. right as travel began to resume after quarantine. We did so by tapping into the things people got into during quarantine to get them back out into the real world. For example, cryptocurrency.

We launched at the height of cryptomania by convincing GetYourGuide to accept Dogecoin to book experiences and telling the #DogeArmy that it was time to stop, "HODLing Doge to the moon," and instead use their coin to #DogeToTheEarth.

Team

Juan Peña & Ricardo Casal | ECDs
Jeff Hodgeson & Eli Ferrer | CDs
Javier Valle | Senior Copywriter
Daniel Jaramillo | Senior Art Director

Agency

Gut Agency

Year

2021