Philadelphia Cream Cheese


Don’t Buy Philly, Get Desserts By Philly


An ad that sells the product? Nah. How about an ad that doesn’t.

The cream cheese shortage is real. So for the first time in 150 years, Philadelpgia Cream Cheese told the world not to buy cream cheese to make a holiday cheesecake. Instead, we offered to personally pay for cookies, brownies, cupcakes, pies, or any other dessert that would bring our fans some joy at the end of their holiday meals.

Because if you can’t spread Philly, the least we can do is spread the feeling.

Selected Press

3.5B+ Impressions Earned

NPR | USA Today | Fortune | CBS Telemeundo | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | Univision Noticias | Hypebeast | Among Others...

Over 20k Desserts Reimbursed 


Juan Peña & Ricardo Casal | ECDs
Dean Paradise & Bruno Mazzotti | CDs
Jeff Schemer & Jose Ramirez | ACDs
Daniel Jaramillo | Senior Art Director

Gut Agency