Philadelphia Cream Cheese
Act
Don’t Buy Philly, Get Desserts By Philly
︎︎︎
An ad that sells the product? Nah. How about an ad that doesn’t.
The cream cheese shortage is real. So for the first time in 150 years, Philadelpgia Cream Cheese told the world not to buy cream cheese to make a holiday cheesecake. Instead, we offered to personally pay for cookies, brownies, cupcakes, pies, or any other dessert that would bring our fans some joy at the end of their holiday meals.
Because if you can’t spread Philly, the least we can do is spread the feeling.
Selected Press
3.5B+ Impressions Earned
NPR | USA Today | Fortune | CBS Telemeundo | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | Univision Noticias | Hypebeast | Among Others...
The cream cheese shortage is real. So for the first time in 150 years, Philadelpgia Cream Cheese told the world not to buy cream cheese to make a holiday cheesecake. Instead, we offered to personally pay for cookies, brownies, cupcakes, pies, or any other dessert that would bring our fans some joy at the end of their holiday meals.
Because if you can’t spread Philly, the least we can do is spread the feeling.
Selected Press
3.5B+ Impressions Earned
NPR | USA Today | Fortune | CBS Telemeundo | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | Univision Noticias | Hypebeast | Among Others...
Over 20k Desserts Reimbursed
Team
Juan Peña & Ricardo Casal | ECDs
Dean Paradise & Bruno Mazzotti | CDs
Jeff Schemer & Jose Ramirez | ACDs
Daniel Jaramillo | Senior Art Director
Juan Peña & Ricardo Casal | ECDs
Dean Paradise & Bruno Mazzotti | CDs
Jeff Schemer & Jose Ramirez | ACDs
Daniel Jaramillo | Senior Art Director
Agency
Gut Agency
Gut Agency
Year
2021
2021