Feeding America
Integrated | Data
I am hunger in America
︎︎︎
In the US, when people think of hunger, they tend to think of the homeless, or people living in underdeveloped countries. But in reality, hunger is much closer to them, affecting 1 in 8 Americans.
To help dispel these preconceived notions and open up people’s eyes to the problem, we used artificial intelligence and data from the USDA, to create the first data-driven visualization of hunger in America.
Selected Press
Adweek - Ad of the Day
Ad Age - Editor’s Pick
Campaign - Ad of the Day
133MM+ Impressions Earned
Awards
One Show - 2 Merit
ADC - 1 Merit
VES Awards - 1 Nominee
To help dispel these preconceived notions and open up people’s eyes to the problem, we used artificial intelligence and data from the USDA, to create the first data-driven visualization of hunger in America.
Selected Press
Adweek - Ad of the Day
Ad Age - Editor’s Pick
Campaign - Ad of the Day
133MM+ Impressions Earned
Awards
One Show - 2 Merit
ADC - 1 Merit
VES Awards - 1 Nominee
Website ︎︎︎ IamHungerInAmerica.org
Making-Of
︎︎︎
A visual representation of hunger created by Artificial Intelligence from thousands of photos and data of Americans struggling with hunger.
First, we worked with Feeding America and their network of food banks to gather over 28,000 photos of Americans struggling with hunger. Then using 2018 USDA demographic data of Americans facing hunger, including gender, age, and ethnicity, we narrowed them down to 1,000 photos. Finally, the 1,000 photos were used by Artificial Intelligence to create an image that resulted in a lifelike portrait that represents what hunger looks like in America.
First, we worked with Feeding America and their network of food banks to gather over 28,000 photos of Americans struggling with hunger. Then using 2018 USDA demographic data of Americans facing hunger, including gender, age, and ethnicity, we narrowed them down to 1,000 photos. Finally, the 1,000 photos were used by Artificial Intelligence to create an image that resulted in a lifelike portrait that represents what hunger looks like in America.
Team
Jeanie Caggiano | ECD
Chris Von Ende | SVP Creative Director
Mike Ward | SVP Creative Director
Javier Valle | Senior Copywriter
Freddy Agostini | Senior Art Director
Daniel Jaramillo | Senior Art Director
Jeanie Caggiano | ECD
Chris Von Ende | SVP Creative Director
Mike Ward | SVP Creative Director
Javier Valle | Senior Copywriter
Freddy Agostini | Senior Art Director
Daniel Jaramillo | Senior Art Director
Agency
Leo Burnett Chicago
Leo Burnett Chicago
Year
2019
2019