In late 2018, Kraft was a brand refreshing its purpose, a purpose focused on relieving parental stress and bringing more joy to families. So, on December 21, when the US government shut down, Kraft decided to step up helping furloughed government workers and their families who were facing an extraordinarily stressful time.


Selected Press
Ad Age - Editor’s Pick
Campaign - Ad of the Day

700MM+ Impressions Earned

The New York Times | TIME | USA Today | Fox Business | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | China Daily | Among Others...


Awards
Cannes - 2 Silver | 10 Shortlist
One Show - 1 Silver | 1 Bronze | 1 Merit
ADC: 1 Bronze
D&AD - 1 Wood | 1 Shortlist
D&AD Impact - 1 Shortlist
Clios -  1 Gold | 2 Silver | 1 Bronze | 1 Shortlist
Lia - 1 Bronze
Leo Burnett Global Council - 1 Eight Ball

Team

Jordan Doucette | ECD
Pete Lefevre | VP Creative Director
Ryan Stotts | Creative Director
Daniel Jaramillo | Art Director

Agency

Leo Burnett Chicago

Year

2019