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In the summer of 2020, social distancing squeezed lemonade stands dry. And while Guns ‘N’ Roses and the Lakers (yes, you read that right) received small business loans, these hard-working entrepreneurs were left out.

So, we decided to take a stand for the little guys, by creating The Littlest Bailout. The first economic relief program to help the smallest of small businesses: lemonade stands.


Selected Press
Adweek - Best Marking Moments  of 2020
Adweek - Ad of the Day
Ad Age - Pick of the Day
Campaign - Ad of the Day

1.4B+ Impressions Earned

CNN | Bloomberg | Business Insider | USA Today | Fast Company | Fox Business  | ABC | Telemundo Noticias | NBC | Univisions Noticias | The Onion | France 24 | WSJ | Among others...

Awards
Andy’s -  1 Gold
D&AD - 1 Graphite | 1 Wood
One Show -1 Bronze | 8 Merits
Clios - 2 Bronze
Cannes - 1 Shortlist
ADC - 2 Merits
Comm Arts -  1 In Book
AICP Next - 2 Shortlists
Leo Burnett Global Council - 1 Eight Ball

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Since this was an economic matter that wasn’t getting enough media coverage, we announced the creation of this $100,000 relief fund through a full-page print-ad in the Business & Finance section of the Wall Street Journal.

Team

Pete Lefevre | VP Creative Director
Ryan Stotts | Creative Director
Javier Valle | Senior Copywriter
Daniel Jaramillo | Senior Art Director

Agency

Leo Burnett Chicago

Year

2020