Toyota
TV | OLV
Yaris iA - The Full Package
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The Toyota Yaris iA comes with pretty much everything standard, which is why it doesn’t need packages. But we decided to give it some anyway. The kind of fun packages you would expect from a car that already has it all.
Like The Whole Enchilada Package, which comes with a whole enchilada, or The Deluxe Package, which comes with a private jet. And yes, these packages were real - but they were only available to new Toyota Yaris iA buyers.
Like The Whole Enchilada Package, which comes with a whole enchilada, or The Deluxe Package, which comes with a private jet. And yes, these packages were real - but they were only available to new Toyota Yaris iA buyers.
Team
John Payne | ECD
Marcin Markiewicz, Neal Desai | Creative Directors
Moira Stevenson, Antonio Marcato, Aldo Murillo | Copywriters
Craig Ross, Joe Hagel, Daniel Jaramillo | Art Directors
John Payne | ECD
Marcin Markiewicz, Neal Desai | Creative Directors
Moira Stevenson, Antonio Marcato, Aldo Murillo | Copywriters
Craig Ross, Joe Hagel, Daniel Jaramillo | Art Directors
Agency
Saatchi & Saatchi LA
Conill LA
Saatchi & Saatchi LA
Conill LA
Year
2017
2017