https://danieljaramillo.work Daniel | Creative Director Thu, 31 Oct 2024 13:34:10 +0000 https://danieljaramillo.work en https://danieljaramillo.work/Home Tue, 21 Nov 2023 14:45:59 +0000 Daniel | Creative Director https://danieljaramillo.work/Home <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5da916422267b23f02260297789b169973a45178728aeb3a8ee89bff529d989d/JavierInFrame_KeyVisual_GooglePixel_SuperBowl.jpg" data-mid="208723389" border="0" src="https://freight.cargo.site/w/1000/i/5da916422267b23f02260297789b169973a45178728aeb3a8ee89bff529d989d/JavierInFrame_KeyVisual_GooglePixel_SuperBowl.jpg" /> Guided Frame Google Pixel&nbsp; 🏈 Google's Guided Frame revolutionizes photo accessibility for the blind. Our Super Bowl ad, directed by blind director Adam Morse and narrated by Stevie Wonder, amplifies discussions on genuine inclusivity and&nbsp;accessibility. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78017502577e80227c20a34b7678b229b315dfecd32e847e144e0d97576919bc/PortfolioLanding_SB_Google.jpeg" data-mid="197510850" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/78017502577e80227c20a34b7678b229b315dfecd32e847e144e0d97576919bc/PortfolioLanding_SB_Google.jpeg" />Real Tone Google Pixel&nbsp; 🏈 Google Pixel’s Real Tone tech breaks camera barriers for accurate skin tone representation. Our Super Bowl ad, with over 40 diverse individuals and Lizzo's exclusive song, sparked conversation on true visibility and inclusivity. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bac9d7ec0dafc21d5966991c77f2f235dc180f39e471600ee206bd08f4eef823/MayoHaters_Visuals_02.jpg" data-mid="208722950" border="0" src="https://freight.cargo.site/w/1000/i/bac9d7ec0dafc21d5966991c77f2f235dc180f39e471600ee206bd08f4eef823/MayoHaters_Visuals_02.jpg" /> Mayo Haters NotMayo To prove that plant-based NotMayo tastes just like regular mayo, we skipped the staged taste tests. Instead, we asked real mayo haters for their unfiltered opinions. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/867e279b0497e0a49fd2f11fc5d8917f174df809eb1a09b03fffa8f553401fa8/PortfolioLanding_Cheesecake.jpeg" data-mid="197510853" border="0" src="https://freight.cargo.site/w/1000/i/867e279b0497e0a49fd2f11fc5d8917f174df809eb1a09b03fffa8f553401fa8/PortfolioLanding_Cheesecake.jpeg" />Cheesecake Is Everything Philadelphia CC In 2021, a Philly Cream Cheese shortage had Americans longing for their favorite holiday dessert, cheesecake. In 2022, we turned cheesecake into the year's must-have gifts, riding the #CakeNotCake trend.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc03bf52b3cfc1dd5bc7318236154aba08ddb5f9ec14710ed6281bb731d5927e/PortfolioLanding_Popeyes_12hr-1.jpeg" data-mid="197510851" border="0" src="https://freight.cargo.site/w/1000/i/fc03bf52b3cfc1dd5bc7318236154aba08ddb5f9ec14710ed6281bb731d5927e/PortfolioLanding_Popeyes_12hr-1.jpeg" />12-Hour Marination Popeyes To showcase Popeyes' unique 12-hour chicken marination, we pushed the boundaries of long-exposure photography, creating a visual ode that captures the essence of the process. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/10c66ec6a9bdcc58def51559398df19e6c864475633fbdd34acdd2bd4767baeb/Screenshot-2025-05-06-at-4.32.26PM.jpg" data-mid="233463735" border="0" src="https://freight.cargo.site/w/1000/i/10c66ec6a9bdcc58def51559398df19e6c864475633fbdd34acdd2bd4767baeb/Screenshot-2025-05-06-at-4.32.26PM.jpg" />The Perfect Serve Stella Artois Coming soon... <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6444dfd3a2a0816b4eb999ade982c10943308683fb79512017b03584f7c832f/PortfolioLanding_SofiaDaniel_Yaris.jpg" data-mid="197510868" border="0" src="https://freight.cargo.site/w/1000/i/c6444dfd3a2a0816b4eb999ade982c10943308683fb79512017b03584f7c832f/PortfolioLanding_SofiaDaniel_Yaris.jpg" /> The Full Package Toyota Yaris iA The Toyota Yaris iA comes fully equipped, leaving no need for packages. However, we decided to add some anyway – the fun kind you'd expect from a car that already has it all. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd76fde1dfa6056fc5f8578479153f0f6262d15222cd7a8a1a3250666a62a347/Untitled-13.jpg" data-mid="226094278" border="0" src="https://freight.cargo.site/w/1000/i/fd76fde1dfa6056fc5f8578479153f0f6262d15222cd7a8a1a3250666a62a347/Untitled-13.jpg" />Satellite Powered&nbsp;Verizon&nbsp;🏈Coming soon...&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a4ff591c93ad3b5f062d9800862dc4b605ecb7267b2a938a22267a299339426/PortfolioLanding_Kraft.jpeg" data-mid="197510859" border="0" src="https://freight.cargo.site/w/1000/i/8a4ff591c93ad3b5f062d9800862dc4b605ecb7267b2a938a22267a299339426/PortfolioLanding_Kraft.jpeg" />Kraft Now Pay Later Kraft In late 2018, during the government shutdown, Kraft stepped up to support furloughed government workers and their families. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcd7e051db35eda600c6185eb4265850cd26cd3b9ef0e1f30f50131f3a67d28f/PortfolioLanding_Littlest.jpg" data-mid="197510858" border="0" src="https://freight.cargo.site/w/1000/i/dcd7e051db35eda600c6185eb4265850cd26cd3b9ef0e1f30f50131f3a67d28f/PortfolioLanding_Littlest.jpg" />Littlest Bailout Country Time LemonadeIn the summer of 2020, as lemonade stands struggled because of social distancing, we launched The Littlest Bailout — the first economic relief program exclusively for these small businesses. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c24687362a7f3ffd479bfe3a28f4adf0a1989b9b560f6c7f8fea67b1d4aae289/PortfolioLanding_FA.jpeg" data-mid="197510857" border="0" src="https://freight.cargo.site/w/1000/i/c24687362a7f3ffd479bfe3a28f4adf0a1989b9b560f6c7f8fea67b1d4aae289/PortfolioLanding_FA.jpeg" />I Am Hunger In America Feeding AmericaHunger affects 1 in 8 Americans. Challenging common perceptions, we used AI and USDA data to create the first data-driven visualization of hunger in the US. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb4ae9d791d21fddcfa21b5b1f95d402c52e8299893da94b1b11c7c63a76162a/PortfolioLanding_LIT_Google.jpg" data-mid="197510876" border="0" src="https://freight.cargo.site/w/1000/i/fb4ae9d791d21fddcfa21b5b1f95d402c52e8299893da94b1b11c7c63a76162a/PortfolioLanding_LIT_Google.jpg" />Love In Translation Google Pixel We set up a blind date for eight singles who don't speak the same language. To save the day, Google Pixel acts as cupid using its Live Translation feature. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/755498ff59c7b0afd680779e438d0991ed6d1d58daf924486adcc81415270d6c/PhillyCows_KV.jpg" data-mid="208720460" border="0" src="https://freight.cargo.site/w/1000/i/755498ff59c7b0afd680779e438d0991ed6d1d58daf924486adcc81415270d6c/PhillyCows_KV.jpg" /> Cow Hides Philadelphia CC To prove that Philadelphia Cream Cheese is made with fresh milk and real cream, we turned it into the very thing that makes it: cows. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a471fc04220131eaa06cd82bf3eaed27f389765d287d54a651f8e032541d3b9/PortfolioLanding_Emoji.jpg" data-mid="197516733" border="0" src="https://freight.cargo.site/w/1000/i/8a471fc04220131eaa06cd82bf3eaed27f389765d287d54a651f8e032541d3b9/PortfolioLanding_Emoji.jpg" />#EmojiSentiment Personal Project Emoji allow us to not only say a lot, but also the tone of online communication. With their increasing use, tracking emojis, not just words, is the next big step toward accurately defining online topic sentiment. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a5fd674c5b96162250e2dd4ba4147eb26908ebbeeaa6e7cc12341bb467b017e/PortfolioLanding_AllTogether.jpeg" data-mid="197510860" border="0" src="https://freight.cargo.site/w/1000/i/7a5fd674c5b96162250e2dd4ba4147eb26908ebbeeaa6e7cc12341bb467b017e/PortfolioLanding_AllTogether.jpeg" /> All Together Cereal Kellogg’s For the first time we brought our iconic mascots and cereals together as a symbol of acceptance. No matter how you look, where you’re from, or who you love. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a49985617d3532cd96293038e2def750b527cb6164cc3d2e9157f7934dfb6f6/PortfolioLanding_SB.jpeg" data-mid="197510862" border="0" src="https://freight.cargo.site/w/1000/i/8a49985617d3532cd96293038e2def750b527cb6164cc3d2e9157f7934dfb6f6/PortfolioLanding_SB.jpeg" />Family Greatly Kraft &nbsp;🏈 Breaking from the norm of flashy Super Bowl ads, Kraft's first-ever commercial put the spotlight on real families. By inviting them to submit their own photos using #familygreatly for a chance to be featured in the spot. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93697049a6d25da7017384081e6602093b01faff45ab137ad37b7b43878c3fa2/Untitled-1.jpg" data-mid="197776151" border="0" src="https://freight.cargo.site/w/1000/i/93697049a6d25da7017384081e6602093b01faff45ab137ad37b7b43878c3fa2/Untitled-1.jpg" />Maria’s Invitations&nbsp;Personal ProjectMy wife love’s to host parties, dinners, brunch, etc. By default I design the invitations. https://danieljaramillo.work/Guided-Frame-Google-Pixel Sat, 17 Feb 2024 15:19:59 +0000 Daniel | Creative Director https://danieljaramillo.work/Guided-Frame-Google-Pixel Guided Frame&nbsp;Google Pixel&nbsp; In a time when inclusivity is increasingly vital in the field of AI, Google is leveraging AI in its products and features to enhance accessibility. The Super Bowl ad for 2024 showcases Guided Frame, an AI-powered feature in Pixel phones. Guided Frame utilizes audio cues and haptic feedback to assist blind and low-vision individuals in capturing better pictures and selfies. Notably, Guided Frame was not only designed for the disabled community but also developed with their input. This principle extended to the creation of the Super Bowl spot, "Javier in Frame." Directed by blind filmmaker Adam Morse, narrated by blind musician Stevie Wonder, and starring blind actor Javier Kussrow, the film portrays the journey of a blind man and his girlfriend as they navigate life, utilizing Guided Frame to capture significant moments along the way.Directed by Adam Morse - Blind Director Selected Press The New York Times | Forbes | INC | NPR| TIME | USA Today | It’s Nice That | Washington Post | CNN | CBS Bloomberg |&nbsp; Among Others... AwardsCannes Lions: 1 Innovation Shortlist Cannes Lions: 1 Film ShortlistOne Show: 1 Bronze Film SB Spot BTS ︎ Home ︎ Prev | Next ︎ https://danieljaramillo.work/Real-Tone-Google-Pixel Tue, 21 Nov 2023 14:46:01 +0000 Daniel | Creative Director https://danieljaramillo.work/Real-Tone-Google-Pixel Real Tone Google Pixel&nbsp; Historically, cameras haven't accurately represented people of darker skin tones. In contrast, Google Pixel 6 with Real Tone technology was created to help change that. So we told the world about it by creating one of the most inclusive commercials ever to play at one of the country's biggest and less diverse ad stages: The Super Bowl.Our 60-second spot portrayed over 40 people of color in their Real Tone and was created by an equally diverse group of individuals. It also featured Lizzo and her unreleased new song, "If You Love Me," immediately bringing attention to the feature and generating tons of conversation amongst media and fans about the importance of being truly seen.Directed By Joshua Kissi Selected PressAd Age - Editor’s PickCampaign - Ad of the DayThe New York Times | TIME | USA Today | Fox Business | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | China Daily | Among Others... AwardsCannes Lions: 1 Grand Prix (Mobile) Cannes Lions: 1 Bronze (Creative Effectiveness)Cannes Lions: 2 Bronze (Mobile, Media)Cannes Lions: 3 Shortlist (Including Titanium, Innovation)D&amp;AD: 1 Black Pencil (Product Design)D&amp;AD: 1 Wood Pencil (Impact)One Show: 1 Best of Discipline (Best IP &amp; Products)One Show: 5 Gold (Innovation, Digital Product, Mobile Craft)One Show: 1 Silver (IP &amp; Products)One Show: 1 Bronze (Mobile Craft) ADC: 1 Best of Discipline (Comm. Design)ADC: 2 Gold (Comm. Design, Innovation)ADC: 1 Bronze (Product design) Case Study <img width="1920" height="1152" src="https://freight.cargo.site/w/1920/q/94/i/4b7fa3dab7a4f24015abc85b743b470e5c7937d0153b64d6d8202d0863fc271e/bcd49c60-5b4f-4451-9937-05423446d03b_rw_1920.png"> <img width="800" height="1063" width_o="800" height_o="1063" data-src="https://freight.cargo.site/t/original/i/1e7e47f2e6f0e165cf23469d61908935cf9b1a473804f8043986ac064f179b2a/dd45db2c-41a9-4d40-84fc-f846d19cfd94_rw_1200.jpg" data-mid="197698233" border="0" src="https://freight.cargo.site/w/800/i/1e7e47f2e6f0e165cf23469d61908935cf9b1a473804f8043986ac064f179b2a/dd45db2c-41a9-4d40-84fc-f846d19cfd94_rw_1200.jpg" /> <img width="1200" height="1594" src="https://freight.cargo.site/w/800/q/75/i/ee2307b2426d9e519535fc3e89b210e7d374a77968907de9dfd32d2751217d46/dd45db2c-41a9-4d40-84fc-f846d19cfd94_rw_1200.jpeg"> <img width="1200" height="1594" src="https://freight.cargo.site/w/800/q/75/i/b7d3db8e4779f5e568ad176f28660e11c297cfefc2906f1147c900191978bd67/9d287128-7f11-482e-a78a-fd92c010a516_rw_1200.jpeg"> <img width="1200" height="1594" src="https://freight.cargo.site/w/1200/q/94/i/c120f5960087472012a53e05338bebdfe4f4f4d19a78480ef1fec244fa386ded/7afecf97-ebdb-4050-a50c-b69a0ae0d456_rw_1200.jpeg"> <img width="1023" height="1364" width_o="1023" height_o="1364" data-src="https://freight.cargo.site/t/original/i/fe4e4769900b9f3627bd7071a4281c9e0bb0e8089122ca7b66341f80d54fa3c7/520cf90c77a93e50e5065ff888c184d1f83ae697-2268x3028.jpg" data-mid="197695285" border="0" src="https://freight.cargo.site/w/1000/i/fe4e4769900b9f3627bd7071a4281c9e0bb0e8089122ca7b66341f80d54fa3c7/520cf90c77a93e50e5065ff888c184d1f83ae697-2268x3028.jpg" /> <img width="1023" height="1357" width_o="1023" height_o="1357" data-src="https://freight.cargo.site/t/original/i/eb35af325aa5d94bc4d27928c000e86f20e1aea061eac1b6cf5f8507ccb4e4f6/d049fe30b7d03bcc7296003a815298e8ef33dc16-3072x4080.jpg" data-mid="197694902" border="0" src="https://freight.cargo.site/w/1000/i/eb35af325aa5d94bc4d27928c000e86f20e1aea061eac1b6cf5f8507ccb4e4f6/d049fe30b7d03bcc7296003a815298e8ef33dc16-3072x4080.jpg" /> <img width="1200" height="1594" src="https://freight.cargo.site/w/1200/q/94/i/e0dffac0af6ffde750d456f7f1bbfc14519e8b1730c6cbce0663024ea1b1eee1/ec24a3d3-2c51-441d-963e-4f75b52baf57_rw_1200.jpeg"> <img width="4000" height="6004" width_o="4000" height_o="6004" data-src="https://freight.cargo.site/t/original/i/1221129a7b654f846e0d5f79a8a0dd6341d5f00aa22ac622176ce3d27d8202cb/682b8fff02d762c8b50be0b04d760fb8a409fd2f-2225x3341.jpg" data-mid="197694971" border="0" src="https://freight.cargo.site/w/1000/i/1221129a7b654f846e0d5f79a8a0dd6341d5f00aa22ac622176ce3d27d8202cb/682b8fff02d762c8b50be0b04d760fb8a409fd2f-2225x3341.jpg" /> <img width="1023" height="1357" width_o="1023" height_o="1357" data-src="https://freight.cargo.site/t/original/i/2b515fdafe2fc5d47e6e9fc4c3a11fcd9cd2c8a4e7c941f7d6fcd98ff5708872/dbe4c5e933252b7a6fac87d403100374866a9b5e-3072x4080.jpg" data-mid="197694924" border="0" src="https://freight.cargo.site/w/1000/i/2b515fdafe2fc5d47e6e9fc4c3a11fcd9cd2c8a4e7c941f7d6fcd98ff5708872/dbe4c5e933252b7a6fac87d403100374866a9b5e-3072x4080.jpg" /> <img width="1920" height="1080" src="https://freight.cargo.site/w/1920/q/94/i/2b7adf636b56c5606eaf9bcfd0038734d43884a739c88e8f705c3a5f32dfa956/795b214b-aa20-45b7-9393-b4e498b4ab8f_rw_1920.png" style="width: 828.973px; height: 466.297px;"> <img width="1920" height="690" src="https://freight.cargo.site/w/1920/q/94/i/bff2d5fbf824640d82804874be4b87f504e81fe1b15e5c912168ce179649f564/da2ba866-ed28-4283-add9-0b6e287221c5_rw_1920.png" style="width: 828.973px; height: 297.912px;"> <img width="1920" height="708" src="https://freight.cargo.site/w/1920/q/94/i/70453391e312c002b692d72281d63aceeb10aacdd5081c57f09d27062f3f5bf6/38097bd1-7b94-4e17-86b3-aad69c4f636c_rw_1920.png" style="width: 828.973px; height: 305.684px;"> <img width="1920" height="1080" src="https://freight.cargo.site/w/1920/q/94/i/48b04be4ef03e7d87976c2e0a90db76d4abcb2b1ec61e68e9407a351d8bbe09c/a11e90d5-e4e5-4e1c-abd5-e1fb61ba0e56_rw_1920.png" style="width: 828.973px; height: 466.297px;"> ︎ Home ︎ Prev | Next ︎ https://danieljaramillo.work/Mayo-Haters-NotCo Thu, 31 Oct 2024 13:34:10 +0000 Daniel | Creative Director https://danieljaramillo.work/Mayo-Haters-NotCo Mayo Haters&nbsp;NotCo To launch NotMayo, a new plant based mayonnaise brand, we invited real-life online mayo haters to participate in a torture test that challenged all category norms. We started by casting haters online, inviting them to a unique taste test experience, where they were served various foods with a condiment that was described as NotMayo. After tasting, their reactions showcased the genuine disgust as they realized the similarity between NotMayo and the real thing. Directed By Kris Belman Selected Press Adweek - Ad of the Day Ad Age - Editor’s Pick Campaign - Ad of the Day AwardsCannes Lions - 1 Gold | 5 Shortlist LIA: 2 Gold | 1 Silver Case Study Film ︎ Home ︎ Prev | Next ︎ https://danieljaramillo.work/Cheesecake-Is-Everything-Philadelphia-CC Tue, 21 Nov 2023 14:46:03 +0000 Daniel | Creative Director https://danieljaramillo.work/Cheesecake-Is-Everything-Philadelphia-CC Cheesecake Is Everything Philadelphia CC In 2021 there was a national Philadelphia Cream Cheese shortage. We saw, heard, and felt just how much Americans missed their favorite holiday dessert — cheesecake.Cut to 2022, Philly is back and we’re tapping into the viral #CakeNotCake trend and bakers to turn cheesecake into literally EVERYTHING, or as we’ve called it “Cheesecake is Everything.”That right, that year’s must-have gifts are all rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new cam, and that surround-schmear record player — there’s a cheesecake gift for everyone.Directed by Freddie Powell.Photography by Jack Strutz <img width="1704" height="2556" src="https://freight.cargo.site/w/1500/q/75/i/5e9bae13cc09098438c4e136b704d996fb9155c78dfab43c2deec037fe5c9e56/Philly-Holidays-BOOTS-Vertical.png"> <img width="1704" height="2556" src="https://freight.cargo.site/w/1500/q/75/i/1b04f13e69bfef352211121109df77f2a3eee1bc2f298d0547e4a2e990ea4180/Philly-Holidays-CAMERA-Vertical.png"> <img width="1704" height="2556" src="https://freight.cargo.site/w/1000/q/75/i/9328aa38628aff2d88cb9ace7a8308a6cc50fadadb4afab71a309803660c045e/Philly-Holidays-PERFUME-Vertical.png"> <img width="1704" height="2556" src="https://freight.cargo.site/w/1000/q/75/i/f2a2a3a11feeabdf0c05cae51977d450ac4a9143585ff936bf70522a6a217962/Philly-Holidays-PURSE-Vertical.png"> <img width="1704" height="2556" src="https://freight.cargo.site/w/1000/q/75/i/b4f3ce86b5abe08c1233317e643103db31383d18010c5c32b7c18c78007db8a4/Philly-Holidays-VITROLA-Vertical.png"> <img width="1000" height="1250" src="https://freight.cargo.site/w/1000/q/75/i/cc90f5723b02f83ad050c696bccf4db753aee16675f1e834280f46dcac7344e6/ooh4x5.png"> <img width="750" height="937" src="https://freight.cargo.site/w/750/q/94/i/1b4e0a62f176fbd73ebb60742ff59cb51435d60160b23c8de08c589da4b14825/GUT_OOH_051.jpg"> <img width="1000" height="1250" src="https://freight.cargo.site/w/1000/q/75/i/fc61d12934d846b294f7ac3c2c9945adf30ed623090dd6d06444593efaedaeef/ooh4x5-5.png"> <img width="1000" height="1250" src="https://freight.cargo.site/w/1000/q/75/i/59d82d5da931132d69a913a3f37828da152ca351f93b4ab63e0d3287516fa79f/ooh4x5-1.png"> <img width="1000" height="1250" src="https://freight.cargo.site/w/1000/q/75/i/0db1d669d7f319d39fdce3a4e41a627e5fbc71907f9c60ef410ae735857999e3/ooh4x5-2.png"> <img width="1000" height="1250" src="https://freight.cargo.site/w/1000/q/75/i/2fc5935f7b424fdaae106b2a61c12f80aa610bcfda015d43bd3b6c61d819647c/ooh4x5-3.png"> <img width="2222" height="1222" src="https://freight.cargo.site/w/2222/q/94/i/5e2ef092f0a66caaf5f6d93b56daa9ddd465264da2381e67615efe2bf8bcfe49/AMAZON-PURSE.png" style="width: 828.492px; height: 455.633px;"><img width="1920" height="1361" src="https://freight.cargo.site/w/1920/q/94/i/1f0768cb5c2ef0f53d500e5c01b3f0d3ad691cedd90a0672993faf6bd2caeeaf/Philly_Holiday_Board.jpg" style="width: 828.492px; height: 587.28px;"> ︎ Home ︎ Prev |&nbsp;Next ︎ https://danieljaramillo.work/Cow-Hides-Philadelphia-Cream-Cheese Thu, 11 Apr 2024 02:56:12 +0000 Daniel | Creative Director https://danieljaramillo.work/Cow-Hides-Philadelphia-Cream-Cheese Cow Hides&nbsp;Philadelphia CC To prove that Philadelphia Cream Cheese is made with fresh milk and real cream, we turned it into the very thing that makes it: cows.Each ad features Philly spread on a different food, tricking the eye into seeing cow hides. All to celebrate the incredible cows that help make it possible.&nbsp;Shot by Laura Murray <img width="3200" height="2071" width_o="3200" height_o="2071" data-src="https://freight.cargo.site/t/original/i/21b181cc75f814dd0b5271d2e2b810c8e10e76cd5f53ea2df2f7f04261c8e480/Philly_Cows_HeroKV_Dark.jpg" data-mid="208719758" border="0" src="https://freight.cargo.site/w/1000/i/21b181cc75f814dd0b5271d2e2b810c8e10e76cd5f53ea2df2f7f04261c8e480/Philly_Cows_HeroKV_Dark.jpg" /><img width="3200" height="2071" width_o="3200" height_o="2071" data-src="https://freight.cargo.site/t/original/i/91b9ba832deaef537962526b52841539ba489d500eb88bed29bddd0167f06343/Philly_Cows_HeroKV_Light.jpg" data-mid="208719759" border="0" src="https://freight.cargo.site/w/1000/i/91b9ba832deaef537962526b52841539ba489d500eb88bed29bddd0167f06343/Philly_Cows_HeroKV_Light.jpg" /><img width="3200" height="2071" width_o="3200" height_o="2071" data-src="https://freight.cargo.site/t/original/i/3dd39e4e8a65885d9faf74d963db5f603a45b76fd080d4879178415cb660feda/Philly_Cows_HeroKV_Mid.jpg" data-mid="208719760" border="0" src="https://freight.cargo.site/w/1000/i/3dd39e4e8a65885d9faf74d963db5f603a45b76fd080d4879178415cb660feda/Philly_Cows_HeroKV_Mid.jpg" /> <img width="3200" height="1970" width_o="3200" height_o="1970" data-src="https://freight.cargo.site/t/original/i/9b090972760d304ea93e5dc9a6b6b0190030da9b62aeb71174ae4acc38247a86/Philly_Cows_KV_01.jpg" data-mid="208719761" border="0" src="https://freight.cargo.site/w/1000/i/9b090972760d304ea93e5dc9a6b6b0190030da9b62aeb71174ae4acc38247a86/Philly_Cows_KV_01.jpg" /> <img width="3200" height="1970" width_o="3200" height_o="1970" data-src="https://freight.cargo.site/t/original/i/5e09686fc6ce9198322e3ee48ea3f103923d012ccb1cdaad2096264ccb86c483/Philly_Cows_KV_03.jpg" data-mid="208719763" border="0" src="https://freight.cargo.site/w/1000/i/5e09686fc6ce9198322e3ee48ea3f103923d012ccb1cdaad2096264ccb86c483/Philly_Cows_KV_03.jpg" /> <img width="3200" height="1970" width_o="3200" height_o="1970" data-src="https://freight.cargo.site/t/original/i/fe7b9b4a372a409699797a36a99782499a5a640b7c2ecb4cbc89bf87ec9f4c65/Philly_Cows_KV_04.jpg" data-mid="208719764" border="0" src="https://freight.cargo.site/w/1000/i/fe7b9b4a372a409699797a36a99782499a5a640b7c2ecb4cbc89bf87ec9f4c65/Philly_Cows_KV_04.jpg" /> <img width="3200" height="1970" width_o="3200" height_o="1970" data-src="https://freight.cargo.site/t/original/i/3947a6c64a76c81e218aadbe5c69e6d52f526b51f9bdd80774e2f16420f540b7/Philly_Cows_KV_02.jpg" data-mid="208719762" border="0" src="https://freight.cargo.site/w/1000/i/3947a6c64a76c81e218aadbe5c69e6d52f526b51f9bdd80774e2f16420f540b7/Philly_Cows_KV_02.jpg" /> BTS ︎ Home ︎ Prev |&nbsp;Next ︎ https://danieljaramillo.work/12-Hour-Marination-Popeyes Tue, 21 Nov 2023 14:46:03 +0000 Daniel | Creative Director https://danieljaramillo.work/12-Hour-Marination-Popeyes 12-Hour Marination Popeyes To show the world that Popeyes is the only QSR that marinates its chicken for 12 hours, we pushed the boundaries of long-exposure photography by documenting the entire process. The result is a visual ode to the half-day marination process that makes everyone love that chicken.Because if making delicious chicken demands craft, time and love, so should the work that features it.Shot by Frank Relle AwardsCannes - BronzeClios - BronzeOne Show - Shortlist <img width="3840" height="2485" src="https://freight.cargo.site/w/2500/q/75/i/d7c830cf7a5d888fd53dfef416c7c95676d01efa016974bbd492b78b9c5e097e/32d1d8af-bd3a-491a-8718-8894d21c3913_rw_3840.jpeg" style="width: 828.973px; height: 536.458px;"><img width="3840" height="2485" src="https://freight.cargo.site/w/2500/q/75/i/2085f9ccc40f3d50d71f7c7c7f1be327182bab372c299ad99ce8e9858aeacb04/52014f28-9670-40af-87b6-7ed7dab2fe3f_rw_3840.jpeg" style="width: 828.973px; height: 536.458px;"><img width="3840" height="2485" src="https://freight.cargo.site/w/2500/q/75/i/9417c88687058fbd0754397349027885228def5da7ce7d5ac0e7db60d73627bd/8523e58a-5e15-4636-85c0-a2702c134d91_rw_3840.jpeg" style="width: 828.973px; height: 536.458px;"> <img width="2500" height="1618" width_o="2500" height_o="1618" data-src="https://freight.cargo.site/t/original/i/e09ec3e8342fd244fc7f79198700e38568ac4cafc912f39b7ab8d4e184fd868b/Popeyes_12hr_OOH.jpg" data-mid="197517261" border="0" src="https://freight.cargo.site/w/1000/i/e09ec3e8342fd244fc7f79198700e38568ac4cafc912f39b7ab8d4e184fd868b/Popeyes_12hr_OOH.jpg" /> <img width="1500" height="971" width_o="1500" height_o="971" data-src="https://freight.cargo.site/t/original/i/6e9aa92d65423c80094e5e771bca580c5e443fc5dee7f13c5ae9b3647d169260/ffa8f5d7-c97b-47cd-aee4-db10ea2820b6_rw_1920.jpg" data-mid="208833298" border="0" src="https://freight.cargo.site/w/1000/i/6e9aa92d65423c80094e5e771bca580c5e443fc5dee7f13c5ae9b3647d169260/ffa8f5d7-c97b-47cd-aee4-db10ea2820b6_rw_1920.jpg" /> ︎ Home ︎ Prev |&nbsp;Next ︎ https://danieljaramillo.work/The-Full-Package-Toyota-Yaris-iA Tue, 21 Nov 2023 14:46:05 +0000 Daniel | Creative Director https://danieljaramillo.work/The-Full-Package-Toyota-Yaris-iA The Full Package Toyota Yaris iA The Toyota Yaris iA comes with pretty much everything standard, which is why it doesn’t need packages. But we decided to give it some anyway. The kind of fun packages you would expect from a car that already has it all.Like The Whole Enchilada Package, which comes with a whole enchilada, or The Deluxe Package, which comes with a private jet. And yes, these packages were real - but they were only available to new Toyota Yaris iA buyer&nbsp; Directed by Jody Hill <img width="1000" height="1024" src="https://freight.cargo.site/w/1000/q/94/i/8bdfec3bf08502486ad4bd7f68212621d63b9680d6a66d157c7ae892bddda94a/1.png"> <img width="1000" height="1028" src="https://freight.cargo.site/w/1000/q/94/i/0b1eb5ca4da172b1969343247d093634de3b6eca3e8fc3dc6060618e762ee58f/2.png"> <img width="1000" height="1023" src="https://freight.cargo.site/w/1000/q/94/i/928f69783d569796ed5d3d034c94e1eeb6ede7b2037c0e00e48d4fd01dfe65e6/3.png"> <img width="1000" height="1023" src="https://freight.cargo.site/w/1000/q/94/i/25822305285350df4771a82b7db0e6c0aad17caa50c57c3dcbd4668d3fe355c9/4.png"> ︎ Home ︎ Prev |&nbsp;Next ︎ https://danieljaramillo.work/I-am-Hunger-In-America-Feeding-America Tue, 21 Nov 2023 14:46:04 +0000 Daniel | Creative Director https://danieljaramillo.work/I-am-Hunger-In-America-Feeding-America I am Hunger In America Feeding America In the US, when people think of hunger, they tend to think of the homeless, or people living in underdeveloped countries. But in reality, hunger is much closer to them, affecting 1 in 8 Americans.To help dispel these preconceived notions and open up people’s eyes to the problem, we used artificial intelligence and data from the USDA, to create the first data-driven visualization of hunger in America. Directed by&nbsp;Nic Yiallouris Selected PressAdweek - Ad of the DayAd Age - Editor’s PickCampaign - Ad of the Day133MM+ Impressions Earned AwardsCannes Lions - Shorlist One Show - 2 MeritADC - 1 MeritVES Awards - 1 Nominee <img width="800" height="450" src="https://freight.cargo.site/w/800/q/75/i/094bf9013ef677fd48970a338325d7a2c3781a79fc2a23178b0a651ecb25a11f/BTS_04.gif"> <img width="800" height="450" src="https://freight.cargo.site/w/800/q/94/i/ad3fa829c723850c4ccd12623943c6265a3c8dc0a96bae6f1c4ce128ab9202d5/BTS_05.gif"> <img width="800" height="450" src="https://freight.cargo.site/w/800/q/94/i/62466c93cf1faf34d175342206d39d1e67579a01d30a11149abdfa84c8348783/BTS_01.gif"> Case Study Film <img width="1920" height="1080" src="https://freight.cargo.site/w/1920/q/94/i/6b05b2074a243344ab92896df8a2a60ba3e9fb05d4d8481e5059daf367816f35/PortfolioLanding_FA.jpg" style="width: 828.973px; height: 466.297px;"> <img width="1920" height="1242" width_o="1920" height_o="1242" data-src="https://freight.cargo.site/t/original/i/84b099c5c242b6a2572ad19f480de9c6f920d1586d8202528f3058e9ff6b41de/05_IamHungerInAmerica_Print_Situ.jpg" data-mid="197529866" border="0" src="https://freight.cargo.site/w/1000/i/84b099c5c242b6a2572ad19f480de9c6f920d1586d8202528f3058e9ff6b41de/05_IamHungerInAmerica_Print_Situ.jpg" /> <img width="1920" height="1242" src="https://freight.cargo.site/w/1920/q/94/i/6c1952a9013ccfda29f276dae3f40ec978ddb798ad7c33f70dff0533158b7532/04_IAmHungerInAmerica_OOH_Bus_Situ.jpg" style="width: 828.973px; height: 536.242px;"><img width="1920" height="1242" src="https://freight.cargo.site/w/1920/q/94/i/171ad231745183f483c346948c96989e93c4d9a5cb47553283ea0d23957878c2/03_IAmHungerInAmerica_OOH_WILD_SITU.jpg" style="width: 828.973px; height: 536.242px;"> <img width="1920" height="1097" src="https://freight.cargo.site/w/1920/q/94/i/4aaa7e0d8bdc726ae203bf03d50db232e14d4d6d8733baa380044e6770b08088/ff11ee86072525.5d92991eaafdd.png"> <img width="800" height="457" src="https://freight.cargo.site/w/700/q/75/i/8db194c0ff2c5f6444064d1bddc1b8d2ebcbdc2cf151abb009afc782cecc7ded/Site_01.gif"> <img width="800" height="423" src="https://freight.cargo.site/w/800/q/75/i/0b80e00bc6c15b5a7f3c733883f059f1d2a6e8ed071eba1ab670e86d187a0803/Site_04.gif"> <img width="800" height="457" src="https://freight.cargo.site/w/700/q/75/i/abb7d82eaf94c8b9699d08afd9d4617838cd097d65e515a40e9ab751abde4d9e/Site_05.gif"> <img width="800" height="457" src="https://freight.cargo.site/w/800/q/94/i/558755f15dd3e6ddc6fac508a6d50525948f823611bae0ae1c8a7ea733fc2670/Site_03.gif"> <img width="800" height="457" src="https://freight.cargo.site/w/800/q/94/i/545bd82d154605e8eb5a33d308d2969c4ca0cc4690c40e1cf5ceb1d11c2c4fd7/Site_02.gif"> ︎ Home ︎ Prev |&nbsp;Next ︎ https://danieljaramillo.work/Littlest-Bailout-Country-Time-Lemonade Tue, 21 Nov 2023 14:46:03 +0000 Daniel | Creative Director https://danieljaramillo.work/Littlest-Bailout-Country-Time-Lemonade Littlest Bailout Country Time Lemonade In the summer of 2020, social distancing squeezed lemonade stands dry. And while Guns ‘N’ Roses and the Lakers (yes, you read that right) received small business loans, these hard-working entrepreneurs were left out.So, we decided to take a stand for the little guys, by creating The Littlest Bailout. The first economic relief program to help the smallest of small businesses: lemonade stands. Selected PressAdweek - Best Marking Moments&nbsp; of 2020Adweek - Ad of the DayAd Age - Pick of the DayCampaign - Ad of the Day1.4B+ Impressions EarnedCNN | Bloomberg | Business Insider | USA Today | Fast Company | Fox Business&nbsp; | ABC | Telemundo Noticias | NBC&nbsp;| Univisions Noticias | The Onion | France 24&nbsp;|&nbsp;WSJ | Among others...AwardsAndy’s -&nbsp; 1 GoldD&amp;AD - 1 Graphite | 1 WoodOne Show -1 Bronze | 8 MeritsClios - 2 BronzeCannes - 1 ShortlistADC - 2 MeritsComm Arts -&nbsp; 1 In BookAICP Next - 2 ShortlistsLeo Burnett Global Council - 1 Eight Ball Case Study Launch Film <img width="2121" height="1414" src="https://freight.cargo.site/w/1500/q/75/i/f7b4b388ca4f32192f2b403e9c3f332c88177de8cb4098a7376d7314be4b74f1/KV_TheLittlestBailout_07.jpg"> <img width="2121" height="1414" src="https://freight.cargo.site/w/1500/q/75/i/cf7465d4ac7c336bbda0506e099886f364814f9fa7b83e0fd7402de919d24fc3/KV_TheLittlestBailout_05.jpg"> <img width="1500" height="1022" src="https://freight.cargo.site/w/1500/q/75/i/27e5de547c7811a54b125bf27aa68ad90543d66e30a1e1f27e1a439e2ad961ef/KRAFT---Littlest-Bailout---LEO-BURNETT----Cannes-Lions-2021-Supporting-Images-from-The-Work---712359-17142542.jpeg"> <img width="1500" height="1022" src="https://freight.cargo.site/w/1500/q/75/i/8b0bb950ee341ae7ed828471221e1f63392f3acba63fade2cbba06e4fdecac30/KRAFT---Littlest-Bailout---LEO-BURNETT----Cannes-Lions-2021-Supporting-Images-from-The-Work---712359-17142543.jpeg"> <img width="1500" height="1022" src="https://freight.cargo.site/w/1500/q/75/i/5f4bebc233671c20a1a1a70bf2fd6a0cb13b3c9bef596a66e16e7b34c9573517/KRAFT---Littlest-Bailout---LEO-BURNETT----Cannes-Lions-2021-Supporting-Images-from-The-Work---712359-17142539.jpeg"> <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/5910497d7dc86bb93ae31ab82a1e4a548593cba0815e00563ddd7bcba19ccb5d/KV_TheLittlestBailout_03.jpeg" data-mid="197510903" border="0" src="https://freight.cargo.site/w/1000/i/5910497d7dc86bb93ae31ab82a1e4a548593cba0815e00563ddd7bcba19ccb5d/KV_TheLittlestBailout_03.jpeg" /> <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/1537e762127776329b675d8345f850d2a3c2d77dff037d8986424177387f2aea/KV_TheLittlestBailout_02.jpeg" data-mid="197510902" border="0" src="https://freight.cargo.site/w/1000/i/1537e762127776329b675d8345f850d2a3c2d77dff037d8986424177387f2aea/KV_TheLittlestBailout_02.jpeg" /> <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/0c1c1502dbce2169c84f2895c21c7866f99b28bdc8b4bc6e2f129c643c4d3d36/KV_TheLittlestBailout_04.jpeg" data-mid="197510901" border="0" src="https://freight.cargo.site/w/1000/i/0c1c1502dbce2169c84f2895c21c7866f99b28bdc8b4bc6e2f129c643c4d3d36/KV_TheLittlestBailout_04.jpeg" /> ︎ Home ︎ Prev |&nbsp;Next ︎