12-Hour Marination Popeyes
To show the world that Popeyes is the only QSR that marinates its chicken for 12 hours, we pushed the boundaries of long-exposure photography by documenting the entire process. The result is a visual ode to the half-day marination process that makes everyone love that chicken.
Because if making delicious chicken demands craft, time and love, so should the work that features it.
Shot by Frank Relle
Awards
Cannes - Bronze
Clios - Bronze
One Show - Shortlist