All Together Cereal Kellogg’s
Kellogg’s is one of the most well-known food companies in the world and its brands are part of families’ everyday lives.
So, in the spirit of acceptance and inclusion, we partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) and created a new brand - All Together Cereal. And for the first time we brought our iconic mascots and cereals together as a symbol of acceptance no matter how you look, where you’re from, or who you love.
Selected Press
410MM+ Impressions Earned
CBS | Hypebeast | Billboard | ABC | Hollywood Reporter | Huffpost | Variety | Univision Noticias | Los Angeles Times | Bustle | Yahoo | Fortune | Business Insider | CNN | Fast Company | FOX News | Among Others...
Awards
Cannes - 3 Shortlist
One Show - 1 Merit | 1 Shortlist
Leo Burnett Global Council - 1 Eight Ball
Case Study
![](https://freight.cargo.site/w/1500/q/75/i/98ded259847b2c52caa52d6ae5fcfd3bfdd9541c016f5f54a08bc800d41005d1/AllTogetherCereal_05.jpg)
![](https://freight.cargo.site/w/1500/q/75/i/8416c0ffd38d9aa23cdfc961692314592fbdba196f6e06b20544aed6a0928f3b/AllTogetherCereal_01.jpg)
![](https://freight.cargo.site/w/1000/q/75/i/7785a4351a7658cedbef71c5d545bbe0a445d042cda5f552ddc827e2fd7fec03/AllTogetherCereal_04.jpg)
![](https://freight.cargo.site/w/1000/q/75/i/0909b6c0d46ba8272103712c675522c9da611f4c5077bfe231a2ae7bd58fb44a/AllTogetherCereal_02.jpg)
![](https://freight.cargo.site/w/1000/q/75/i/067c8528d2f4282351c4064fa9c148c054b03e5f254f38ce1a66e5870baec1c8/AllTogetherCereal_03.jpg)
![](https://freight.cargo.site/w/1920/q/94/i/e923da0bc5bf25f8124420dc3acbfdb7b1daf881a99ec6a4b4ea0a5b9bf13821/6a8d6444305c417e8ff186566bd8a6c2.jpg)