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Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Cheesecake Is Everything Philadelphia CC


In 2021 there was a national Philadelphia Cream Cheese shortage. We saw, heard, and felt just how much Americans missed their favorite holiday dessert — cheesecake.

Cut to 2022, Philly is back and we’re tapping into the viral #CakeNotCake trend and bakers to turn cheesecake into literally EVERYTHING, or as we’ve called it “Cheesecake is Everything.”

That right, that year’s must-have gifts are all rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new cam, and that surround-schmear record player — there’s a cheesecake gift for everyone.

Directed by Freddie Powell.

Photography by Jack Strutz