Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Don’t Buy Philly Philadelphia CC

An ad that sells the product? Nah. How about an ad that doesn’t.

The cream cheese shortage is real. So for the first time in 150 years, Philadelpgia Cream Cheese told the world not to buy cream cheese to make a holiday cheesecake. Instead, we offered to personally pay for cookies, brownies, cupcakes, pies, or any other dessert that would bring our fans some joy at the end of their holiday meals.

Because if you can’t spread Philly, the least we can do is spread the feeling.

Selected Press

3.5B+ Impressions Earned

NPR | USA Today | Fortune | CBS Telemeundo | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | Univision Noticias | Hypebeast | Among Others...
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