Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Emoji Sentiment Personal Project

Emoji allow us to not only say a lot, but also express the tone in which we’re attempting to communicate (silly, angry, sarcastic). So, given the ever-increasing use of emoji, we consider tracking them (and not just words) the next big step towards accurately defining online topic sentiment.

Emoji Sentiment is a social media analytics tool that tracks how people feel about trending hashtags—according to the emojis they use. With it, you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.

Case Study 

Prototype →