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Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Family Greatly Kraft


Most Super Bowl advertisers spend millions assembling a glitzy ad. They spotlight celebrities, line up special effects, and license hit songs. But in 2018, Kraft didn't want to make the typical Super Bowl spot. Being this the brand's first-ever Super Bowl commercial, they wanted to put the spotlight on real families.

So, in a never been done before stunt, Kraft let families know that instead of just watching Super Bowl commercials, they could be in one. All they had to do was submit photos of their unique family moments on social media using the hashtags #familygreatly and #kraftentry for a chance to be in the 30-second commercial.

25,000+ entries in less than 10 minutes.

2nd most used hashtag among all  Super Bowl advertisers that year.


Selected Press

USA Today | CNN | CBS Sports | Business Insider | Variety | Yahoo Sports | Bustle | Marie Claire | Adweek | Ad Age | The Drum | VOX | Among Others...
Superbowl Spot


Teasers



New York Times






BTS