Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

I am Hunger In America Feeding America

In the US, when people think of hunger, they tend to think of the homeless, or people living in underdeveloped countries. But in reality, hunger is much closer to them, affecting 1 in 8 Americans.

To help dispel these preconceived notions and open up people’s eyes to the problem, we used artificial intelligence and data from the USDA, to create the first data-driven visualization of hunger in America.

Directed by Nic Yiallouris

Selected Press
Adweek - Ad of the Day
Ad Age - Editor’s Pick
Campaign - Ad of the Day

133MM+ Impressions Earned

Cannes Lions - Shorlist
One Show - 2 Merit
ADC - 1 Merit
VES Awards - 1 Nominee

Case Study