︎
Is a Colombian born, American nationalized, Creative Director currently freelancing across the U.S. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Miami, Los Angeles, Chicago, and New York.

Jell-ometer Jell-o

Across sports, whenever fans erupt in celebration during games, they’re known to get so intense they produce seismic activity.

While units like decibels exist to measure sound, none measure real-time live sports fan intensity with data visualization.

The JELL-OMETER is a first-of-its-kind data instrument engineered to analyze how energetic fans get during live games. Using proprietary plate-sensing technology, the device converts atmospheric sound pressure into JELL-O’s most demonstrable physical property: Jiggles (Js)

Through a live NHL game activation with the New York Islanders, JELL-O introduced a new way for fans to experience and crave the brand's iconic jiggle.



Selected Press
294 million + Impressions Earned

New York Times | USA Today | Fortune | Draft Kings | Fox News | Yahoo |  Among Others...

Awards 
Cannes Lions: 1 Bronze
Cannes Lions: 1 Shortlist
Case Study