Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Kraft Valentine’s Kraft Mac & Cheese

Valentine’s Day should be the most romantic holiday of the year, but parents admit that kids put a wedge in candlelit dinners and alone time.

In fact, 86% of them want to get intimate on Valentine's Day. But children prevent 1 in 4 of them from actually getting it on.

So, to launch Kraft's new Big Bowl Mac & Cheese, we saw an opportunity to show them the benefit of this bigger serving: It induces kids into a food coma, so mom and dad can have some alone time.

Selected Press

300MM+ Impressions Earned

Fox Business | Bloomberg | ABC | Yahoo | Delish | PopSugar | Muse By Clio | The Drum | Trend hunger | Nasdaq | Design Taxi | Daily Mail UK | iHeart Radio | Among others...