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Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Mayo Haters NotCo


To launch NotMayo, a new plant based mayonnaise brand, we invited real-life online mayo haters to participate in a torture test that challenged all category norms.

We started by casting haters online, inviting them to a unique taste test experience, where they were served various foods with a condiment that was described as NotMayo.

After tasting, their reactions showcased the genuine disgust as they realized the similarity between NotMayo and the real thing.


Directed By Kris Belman


Selected Press
Adweek - Ad of the Day
Ad Age - Editor’s Pick
Campaign - Ad of the Day

Awards
Cannes Lions - 1 Gold | 5 Shortlist
LIA: 2 Gold | 1 Silver
Case Study


Film