Is a Colombian born, American nationalized, Creative Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Real Tone Google Pixel 

Historically, cameras haven't accurately represented people of darker skin tones. In contrast, Google Pixel 6 with Real Tone technology was created to help change that. So we told the world about it by creating one of the most inclusive commercials ever to play at one of the country's biggest and less diverse ad stages: The Super Bowl.

Our 60-second spot portrayed over 40 people of color in their Real Tone and was created by an equally diverse group of individuals. It also featured Lizzo and her unreleased new song, "If You Love Me," immediately bringing attention to the feature and generating tons of conversation amongst media and fans about the importance of being truly seen.

Directed By Joshua Kissi

Selected Press
Ad Age - Editor’s Pick
Campaign - Ad of the Day

The New York Times | TIME | USA Today | Fox Business | Washington Post | CNN | CBS Bloomberg | Thrillist | Fox News | Chicago Tribune | China Daily | Among Others...

Cannes Lions: 1 Grand Prix (Mobile)
Cannes Lions: 1 Bronze (Creative Effectiveness)
Cannes Lions: 2 Bronze (Mobile, Media)
Cannes Lions: 3 Shortlist (Including Titanium, Innovation)
D&AD: 1 Black Pencil (Product Design)
D&AD: 1 Wood Pencil (Impact)
One Show: 1 Best of Discipline (Best IP & Products)
One Show: 5 Gold (Innovation, Digital Product, Mobile Craft)
One Show: 1 Silver (IP & Products)
One Show: 1 Bronze (Mobile Craft)
ADC: 1 Best of Discipline (Comm. Design)
ADC: 2 Gold (Comm. Design, Innovation)
ADC: 1 Bronze (Product design)

Case Study