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Is a Colombian born, American nationalized, Art Director currently living in Miami, working at GUT. His work is quite diverse ranging from conventional Advertising to conceptual ideation. He’s had the opportunity to work for agencies and brands in Paris, Los Angeles, Chicago, and New York.

Sometimes It’s Not Stealing Welch’s


Welch's Fruit Snacks are often found in kids' lunch boxes but that doesn't stop parents from sneaking into the pantry to “steal” them (despite the tantrums that might follow). But Welch's believes that parents deserve Fruit Snacks too, so today, we’re launching a new storybook—“Sometimes It’s Not Stealing”—to help them get away with it.

The physical book, complete with a secret Welch’s Fruit Snack compartment, is available now for purchase—but we didn’t stop there. We’ve also created a digital, audio, and video version of the story, narrated by none other than show-stealer, Kristin Chenoweth.


Directed by Jasz

Photography by Departamento de Arte
Launch Video


Animated Storybook