Guided Frame Google Pixel 🏈
Real Tone Google Pixel 🏈
Google Pixel’s Real Tone tech breaks camera barriers for accurate skin tone representation. Our Super Bowl ad, with over 40 diverse individuals and Lizzo's exclusive song, sparked conversation on true visibility and inclusivity.
Cheesecake Is Everything Philadelphia CC
In 2021, a Philly Cream Cheese shortage had Americans longing for their favorite holiday dessert, cheesecake. In 2022, we turned cheesecake into the year's must-have gifts, riding the #CakeNotCake trend.
The Full Package Toyota Yaris iA
The Toyota Yaris iA comes fully equipped, leaving no need for packages. However, we decided to add some anyway – the fun kind you'd expect from a car that already has it all.
Sometimes It’s Not Stealing Welch’s
Welch's Fruit Snacks are a guilty pleasure for parents too. To celebrate this, we've launched a new storybook – to help parents get away with stealing them.
I Am Hunger In America Feeding America
Hunger affects 1 in 8 Americans. Challenging common perceptions, we used AI and USDA data to create the first data-driven visualization of hunger in the US.
Littlest Bailout Country Time Lemonade
In the summer of 2020, as lemonade stands struggled because of social distancing, we launched The Littlest Bailout — the first economic relief program exclusively for these small businesses.
Don’t Buy Philly Philadelphia CC
In 2021 The cream cheese shortage was real. So for the first time in 150 years, Philadelphia Cream Cheese told the world not to buy cream cheese to make a holiday cheesecake.
Legalize Lemonade Country Time Lemonade
In 2018, Country Time's Legal Ade campaign exposed laws penalizing kids for lemonade stands. Despite progress, in 2019, many states still deemed lemonade sales illegal. It only seemed right we called for nationwide legalization.
Kraft Valentine’s Kraft Mac & Cheese
Valentine’s Day can be challenging for parents seeking intimacy, with 86% desiring it but 1 in 4 hindered by kids. We positioned Kraft's new Big Bowl Mac & Cheese as the solution.
All Together Cereal Kellogg’s
For the first time we brought our iconic mascots and cereals together as a symbol of acceptance. No matter how you look, where you’re from, or who you love.
Family Greatly Kraft 🏈
Breaking from the norm of flashy Super Bowl ads, Kraft's first-ever commercial put the spotlight on real families. By inviting them to submit their own photos using #familygreatly for a chance to be featured in the spot.